Increase Sales/Market Share of Consumer Dental Product

Client Goal

Increase sales/market share of consumer dental product by educating patient influencers about science underpinning product benefits

Solution

Develop scientific publication for distribution at dental conferences and dental offices. Goals to:

  • Educate patient influencers
  • Highlight science underpinning product effectiveness
  • Distinguish product from competition
  • Influence key thought leaders in field by soliciting input at beginning of editorial production process

Created/Produced
by Ken Howard Wilan under Scientific American banner 

Client/Sponsors
Philips Healthcare/Sonicare

Target Outreach
Dentists, Dental Technicians + Hygienists, Thought Leaders

Results
Publication reaching target audience including care givers, thought leaders and patients

science3Battling Biofilms, Ken Wilan, Editor

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