Marketing for the Insurance Industry

VF_PA_InsuranceIn today’s competitive marketplace insurance companies need to be extraordinary to stand out from their competitors and attract new customers. VerbFactory is the only marketing communications firm with a dedicated insurance practice that focuses on helping companies articulate their stories and reach their target audiences.

A Unique Industry

Insurance companies need to address challenges that few other businesses face. Because the industry is so heavily regulated, marketing campaigns need to comply with state and federal laws that limit what they can say publicly. In addition, industry-specific vocabulary and terms can make it difficult for insurers to communicate effectively with individuals and businesses in other fields. And most importantly, insurance companies often have to reach multiple markets – including policy holders, independent agents and MGAs – at the same time.

Why VerbFactory?

Since our founding in 2003 we have worked with companies throughout the industry, from major global insurance companies to reinsurance firms to specialty niche carriers. This has given us deep expertise in helping our clients develop and execute campaigns that support their business goals. Our work has included:

  • 600+ blogs and articles for ProSight Specialty Insurance
  • Regular CNBC feature for the CEO of UNUM
  • Executive Bylined Articles for Transamerica
  • Web content for Fireman’s Fund
  • Content creation for Allianz

Working with VerbFactory

VerbFactory understands the insurance industry at a deep level, and we create world-class communications programs so our clients can focus on building their products and services.

Share This