Social Media

They Like Me! So What?

Facebook used to be a marketer’s dream … millions upon millions of people on the platform every day, many times a day, restlessly scanning their news feeds lest they miss a video of Aunt Sally doing the Macarena at a family reunion or a cat doing anything at all. If people knew of your brand – and “liked’ your business page – chances were good that while they were scanning for Aunt Matilda they would at least see your logo. Getting that “like” was your main objective, so that with some pretty snappy content marketing you’d get an acceptable number of conversions. But not anymore. Today,...

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The Case of the Disappearing Logo…and Text …and Branding: The Upsides (and Downs) of Visual Marketing

  Branding, like beauty, might be said to be in the eye of the beholder. It means different things to different people, but the key to branding is knowing that the message – however it is designed and on whatever platform it is delivered – belongs to a specific company. That may no longer be so easy to discern, at least according to recent reports of what happens when visual content is shared on social media. Sharing is a great thing, right? We were all taught so as children and now, in a social media environment, sharing has meant a branding bonanza for many companies — drawing...

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Using Social Media For Good

In the relative nanosecond that social media has been in existence – compared to the time since homo- sapiens began grunting at each other – one can argue that it’s been both humanity’s greatest social advancement and the harbinger of its doom. But what’s not to love about a technology that instantly bridges the gap that miles have placed between families, or links like-minded strangers, or helps find long-lost friends? Well, intrusive behavior, pack-mentality social uprisings, and unseemly personal behavior…for starters. Additionally, social media has been fertile ground for bullies...

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Still Employed

   The news landed with a resounding thud this week: Rolling Stone, with the smudge of “avoidable journalistic failure” on its hands, officially retracted its headline-making story about a student who was allegedly raped at a University of Virginia fraternity house in 2012. Not surprisingly, the journalism world is aglow with incredulousness about the fact that the article’s author, Sabrina Rubin Erdely, and Managing Editor Will Dana managed to keep their jobs. Ditto for the fact checkers and everyone else who was supposed to be verifying the explosive details of the story. After all, how...

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Blindsided

Harvard Business School professor Ben Edelman is currently in a world of hurt…of his own making. If you haven’t seen the story [here], the basic narrative is that Edelman – a respected academic who teaches about negotiation – wrote a letter to a Boston area Chinese restaurant complaining that he was overcharged by four dollars. On the surface, it doesn’t seem like a big deal. People write complaint letters every day. However, his over-the-top correspondence with the restaurant owner quickly took on a life of its own through social media. Within a week of the letters going public...

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