Blog

They Like Me! So What?

Facebook used to be a marketer’s dream … millions upon millions of people on the platform every day, many times a day, restlessly scanning their news feeds lest they miss a video of Aunt Sally doing the Macarena at a family reunion or a cat doing anything at all. If people knew of your brand – and “liked’ your business page – chances were good that while they were scanning for Aunt Matilda they would at least see your logo. Getting that “like” was your main objective, so that with some pretty snappy content marketing you’d get an acceptable number of conversions. But not anymore. Today,...

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Cutting Through The Noise

Our news feeds are crawling with headlines that triple-dog dare you to tap them, screaming something like, “She Opened her Freezer for a Popsicle and You’re NOT GOING to BELIEVE WHAT HAPPENED NEXT!” It’s accompanied by a head-scratching image of a bloated kneecap, or a horned toad, or something you can’t quite identify. What choice do you have but to click?!? And there goes three minutes of your life you’ll never get back. So wages the daily battle to win the eyes of the reading public. There’s only so much information a person can take in, so it’s a helluva battle for content marketers, who...

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A Little Insurance

In Dan Brown’s crap novel The DaVinci Code, a linguistics professor pretty much saves the world because he can decipher hidden meaning in a bunch of renaissance books and works of art, including Leonardo DaVinci’s painting, The Last Supper. Literary merits aside, the book’s hero triumphs because of his deep knowledge of arcane language, practices, and beliefs. Of course, in the real world these have very little day-to-day utility – unless you happen to work in marketing for the insurance industry. There you’ll find an esoteric world governed by strange language, obscure terminology, and...

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And Then There Were Eight

What does an icy ball 3.67 billion miles from the sun have to do with an LA hard rock band? In a word, everything. Ladies and gentlemen, welcome to the world of Pluto, astronomy’s version of David Lee Roth. And while there might not appear to be parallels between the former (and current…with an asterisk) Van Halen front man and the former (and current…with an asterisk) planet, they have had remarkably similar careers over the last 20 years. And more importantly, the role that public opinion has played for both of them has been almost identical. To recap: Roth sang on Van Halen’s first six...

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Management Consulting: Avoid the Basic Marketing Mistakes

There are many different kinds of consultancies, so there’s no one perfect marketing approach for everyone to follow. But, here are some of the things we’ve learned about what to do – and what not to do – when it comes to helping these businesses get the word out.

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Rock Star, Guru, Diva or Evangelist? Finding Marketing Expertise in an Age of Super-Egos

Anyone can be famous (or infamous) in an age of constant self-promotion afforded by so many social media platforms. Andy Warhol (famously) predicted that at some point “everyone would be famous for 15 minutes.” Unfortunately, there’s an alarming braggadocio that seems to have spilled over into the professional realm in pursuit of clients. If the experts are calling themselves rockstars, evangelists, divas or leaders, move along. Or, ask for proof. There’s nothing wrong with having a healthy dose of confidence and the ability to create a professional profile your mom would be proud of. Still,...

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